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Meet Bill

In July of 2006, Bill Reding accepted an invitation to become one of the founding members of Sereno, one of Silicon Valley’s most distinct and exclusive realty companies. One of only 25 original agents, Bill has been a key contributor to developing the culture and long-term vision of the company.
 
Born and raised in Silicon Valley, Bill brings to Sereno and his real estate practice an intimate understanding of the area’s rich cultural history. A graduate of Monta Vista High School, Bill has a long and decorated history with watershed companies that have defined Silicon Valley, including Apple Computer, Aquent, and QuinStreet.

ASSOCIATIONS & CHARITIES

Bill is a proud member of multiple REALTOR Associations and is an active member of many area charities. 

Testimonials

NORMAN B.

NORMAN B.

Bill was nothing short of incredible during the sale of our home. He was always prepared with every detail we needed to move through the sales process and so considerate of how we were managing throughout each step. He knew tha...
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BUYER

BUYER

Bill is an outstanding REALTOR. We first met him in 2011 when we were searching for a home in San Jose. He helped us find the perfect home and was completely aware and on top of all the details of inspecting, bidding, financing...
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BUYER

BUYER

After being informed that my daughter had to move to San Jose, CA with her company we started looking for real estate in the area. My wife has an aunt that lives in Sacramento, CA and she did a referral to Bill Reding. We flew ...
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SELLER

SELLER

We could not have asked for a better real estate agent than Bill Reding. He executed some very compelling marketing of our home, with photos, virtual tours, open houses, signage, and online presence. We got a great assortment o...
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ALISON P.

ALISON P.

Bill Reding is an amazing REALTOR. He met with my husband and me and gave us an overview of the home selling and buying processes. Bill is knowledgeable and professional was there any time we needed questions answered or just n...
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GEORGE

GEORGE

Bill was brilliant in every respect in helping us to sell our home. In particular, he was extremely respectful of our various needs and wants, always giving us the final say on plans and strategies while helping us understand a...
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SELLER

SELLER

Bill assisted us in selling our family home after my father's passing. He was always very professional yet very sensitive to the fact that this was a very emotional time for us. He guided us through the process explaining the v...
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MARY E.

MARY E.

Bill's energy and enthusiasm are infectious. When motivated to achieve a goal he works in a very focused, high-energy fashion. He can accomplish much in a short amount of time! Bill is a consummate team player, has excellent co...
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RACHEL W.

RACHEL W.

Moving from out of state can be scary but Bill made it easy, hassle-free, and fun! He met with my parents first for a local feel then multiple emails phone calls and texts to me while I was still out of state. Once I arrived Bi...
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RYAN H.

RYAN H.

Was a pleasure to work with Bill. Excellent communication throughout the transaction. Look forward to doing more business with him.
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Work With Bill

Bill has worked extensively throughout the Santa Clara, Santa Cruz, and San Mateo Counties. He has created an extensive and far-reaching referral network of top-level agents to assist referral clients anywhere throughout the entire United States. Contact him today so he can guide you through the buying and selling process.

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